We live in a consumerist culture where products and services such as diet pills, slimming creams, slimming products that tone fat without exercise, liposuction and cosmetic surgery are just some of the popular methods that are promoted by advertisers to help people achieve their ideal body image. Advertising draws attention to a variety of ideologies, offering products and services that appeal to consumers who force their bodies, minds, and souls to achieve the ideal look of beauty. Advertisements are present everywhere we go, they are present on buses, on billboards, in shopping centers, in magazines and much more. All advertisements have the same purpose of promoting and selling products and services that aim to help people, especially women, achieve a slimmer and toned body, bigger breasts and a face accepted by society. Advertisements that contain beauty-related images sometimes depict negative effects on a woman's view of her own body image and her perceived idea of ​​what she should actually look like (Heyes 2007). This article will analyze different advertisements, their denotative and connotative meanings, where cultural and social context plays a role in how advertisements are produced and read. This article will discuss how the effects of advertising on body image and size result in dangerous and extreme options such as cosmetic surgery, diet pills and weight loss creams, and ultimately bulimia and anorexia. This article will mainly focus on Korean advertisements, where beauty is pursued with extreme methods. Many Asian countries, especially Korea, are trivialized by their appearance because many are not seen as beautiful enough. In Korea, plastic surgery has now become a major player in Korean culture, where it com...... center of paper......Hey, Cressida. "Cosmetic surgery and television transformation: a Foucauldian feminist reading". Taylor and Francesco. 7.1 (2007): 18-29. Print.9. Kaleidoscope, Kaleena. “Fatty McFatterson Goes to a Korean Weight Loss Clinic.” caleenaskaleidoscope, 29 September 2013. Web. 1 February 2014. .10. Kim, Viola. "Welcome to the plastic surgery capital of the world. Why Korea's plastic surgery tourism boom is set to grow." CNN Travel. CNN, August 9, 2012. Web. February 1, 2014. .11. Willett, Megan. "Korea's obsession with plastic surgery is a glimpse into the future [PHOTO]." Company interior. MongoDB, June 6, 2013. Web. February 3. 2014. .