Until recently, marketing and entrepreneurship existed as two distinct and independent academic disciplines. Marketing focused on understanding the practices and processes within large companies. However, with a growing interest in the SME sector, the marketing aspects of SMEs and entrepreneurship have also gained greater importance. This research focuses on examining the factors that will influence the performance of small and medium-sized enterprises. Keywords: Entrepreneurial Marketing (EM) ,Marketing Entrepreneurship Interface (MEI),Small and Medium Enterprises (SMEs).Introduction:Until recently, marketing and entrepreneurship existed as two distinct disciplines. “The term entrepreneurial marketing is used to describe the marketing processes of companies pursuing opportunities under uncertain market circumstances, often under conditions of limited resources.” (Becherer et al, 2006) In general, marketing has focused on understanding the practices and processes within large companies. However, with a growing interest in the SME sector, the marketing aspects of SMEs and entrepreneurship have also gained greater importance. We arrive at a definition of entrepreneurial marketing as the organizational function of marketing taking into account innovativeness, risk taking, proactivity and opportunity seeking. This definition should not be limited to young and small businesses. (Kraus et al, 2009). This research is focused on explaining the relationship between entrepreneurial marketing and organizational performance using multiple performance indicators: innovation, risk taking, value creation and opportunity pursuit. These indicators represent four of the seven fundamental dimensions of entrepreneurial marketing that has been d...... middle of paper ...... company, and the second defines entrepreneurial marketing as marketing with an entrepreneurial spirit (marketing by entrepreneurs) highlighting the qualitative aspect of entrepreneurial marketing, it is therefore argued that both attempts to define entrepreneurial marketing could be two sides of the same coin, since qualitative characteristics (smallness and novelty) seem to be a context that favors marketing activities driven by an entrepreneurial spirit, i.e. innovative, risk-oriented and proactive. According to Bjerke and Hultman (2002), entrepreneurial marketing is the marketing of small businesses that grow through entrepreneurship. As SMEs face some limitations such as having few major customers, limited resources in business and marketing; the influence of the entrepreneur, the lack of formal organizational structures or formal communication systems