How can a company develop an entrepreneurial culture? Company culture can help unite team members as they internalize the values ​​of the particular company culture. Individuals entering the enterprise for the first time are initiated into the culture in various ways, sometimes through a deliberate induction program, and persuaded to identify with this culture which then influences their behavior. As a result, everyone will act in the desired way independently and in the absence of any sanctions or incentives. In an ideal world, neither incentives nor sanctions are needed. Strictly speaking, neither is necessary in a company with a strong corporate culture. Clearly it is not just a question of any behavior. In an ideal world, culture should encourage: • strategic thinking at every level of the organization • employees to be entrepreneurial, not just managerial • creativity rather than simply carrying out instructions • a cooperative effort to formulate and implement strategy. , how important is creative thinking within an organization or company? It is a vital aspect of any creative endeavor, as creative thinking means thinking outside of normal boundaries. If a new idea is to change behavior, it must be discussed at company headquarters where there will inevitably be those who disagree. However, any proposal for change almost always invites some kind of conflict, hostility from those who oppose a new way of thinking or change as such. Any action resulting from creative thinking follows a process of persuading others to agree and support the action resulting in a disagreement that is not necessarily harmful to the organization. It might help participants understand… middle of the paper… there is no clear cause and effect relationship between behavior and performance. Explain. Rules exist because of the degree to which behavior is repeated and particular types of problems recur. Through these rules, the strategy allows businesses to successfully seize opportunities in a rapidly evolving market and rapidly changing environments when there is not enough time to follow more elaborate procedures. Rules can apply to a range of decision-making areas, including how a business behaves, defining the boundaries of various types of business activity, setting priorities for achieving goals, and timing key decisions, such as when to exit. from some company areas. How business plans, templates or a strategic plan are developed is a matter for individual managers to decide, based on the needs of the particular industry.