Personal data privacy and security is one of the toughest challenges e-commerce businesses face in today's global world. Although these company sites have little or no interest in users' private and personal information, the information they collect may still pose risks. Personal information is often actively and voluntarily provided by users such as names, email IDs, physical addresses, or even credit card information. Although in some cases information is passively transmitted from users and even sites to third parties, for example some site banner advertisements allow third-party advertisers to track users' browsing habits. But very often websites collect and use data containing individual information without their knowledge. The primary concern of e-commerce business ventures in today's world is reducing the risk of liability related to the site's personal information collection practices. To achieve the desired success they should continually determine and examine what type of information is collected by the site and should continually develop a privacy policy in order to protect the information. Among the many aspects of crime on the information highway, electronic vandalism, theft, money laundering, electronic vandalism, illegal wiretapping, electronic funds transfer crimes are some examples. In the following document, further information on the privacy issue. Some of these issues, the available options and associated risks are further highlighted. In this high-tech world where everyone needs a reliable and fast source of information exchange, the Internet has gotten so much impetus. But the question remains the same: can the Internet itself be considered a safe place? The information present online... middle of paper... Internet safety and security differs from region to region and country to country, there is a need to have more global rules that can be followed by Internet users as trading goods and services in this global world has no limitations. In many countries personal data is kept private, but when there is cross-border flow there are chances that privacy can be breached. According to various surveys, most people who use the Internet are not convinced that transactions are secure and unmonitored. World Wide Web technology offers a variety of options and enormous potential, but steps must be taken to prevent abuse and harm done by this technology. To do this, industry and government must work together on resolutions, if the correct actions are not taken, both consumers and industries will have to face the consequences..