Internet advertising has its own uniqueness. The main thing is how the advertisement is displayed. It has a higher quality than other printed media. It is because Internet advertising creates content similar to the thoughts of the human mind to influence consumers. The uniqueness of Internet advertising is that the user cannot avoid it because it automatically appears on the web page. They don't need to browse or search for an ad, it is very important to study consumers' attitude towards online marketing. Advertising content is a very important factor in creating positive or negative attitudes towards online advertising. (Ng Ka Po, 2006) Online advertising is a gift to marketers. They can send online advertisements and read consumer behaviors and preferences. These messages can be sent to an individual rather than a demographic group. Websites can now track consumer clicks and navigation. This way, advertisers can gain insights into consumer preferences. They know what kind of people have what kind of tastes and therefore target them based on their preferences. The problem with online advertising is privacy and security issues. Advertisers track consumers and consumers have no idea. Some websites also ask for your name and address. . But for advertisers it is also a good source of revenue. Price discrimination is another risk in online advertising. (Jennifer Granick, 2007) Online marketing is a simple way, which can be done in simple steps. Marketers can see failure in online marketing if they pretend to know everything, if there are communication barriers, little quality production, no strategy, lack of direction and focus, always failing at short-term goals. So, m... in the center of the card... friends and family. It shouldn't be difficult to share or spread, otherwise consumers wouldn't waste their time sharing and spreading a message. • Spread it from a small level to a larger level: Marketers want their viral message to spread like wildfire. For this they should spread their message from small to large. This way a message would reach every type of target consumer and spread like a virus in a short period of time. • Motivating: Marketers should understand consumers' needs so they can create a message that becomes a motivator for consumers. When consumers are motivated by the content of the message, they can easily see the output. This is why marketers use every tool, from websites to emails to any type of electronic message. Marketers should take great advantage of common human motivations and behaviors.