University of Kentucky guard Aaron Harrison hit a contested 3-pointer with just 2.6 seconds left in the game to beat No. 2 seed Michigan. The unexpected 75-72 victory brought the No. 1 seed Kentucky Wildcats to a win. 8, to the final four and it was a win on the way to the national championship game that they ended up losing. For Harrison's game winner, Kentucky's athletic director and basketball coaching staff earned $329,166 in bonuses. This money is just a fraction of the revenue created for the University of Kentucky during the tournament. These schools generate millions of dollars every year because they play to packed arenas on national television. The world of sports is very marketable and lucrative, with some schools earning more revenue than even professional teams. While it may appear that Harrison individually earned more than $300,000, he didn't win the match alone. His shooting was combined with long hours invested by everyone involved in the Kentucky athletics program. College athletes shouldn't be paid, because they are simply trading their talent for a free college education. In essence they are already paid because they receive everything that is provided for them. The college athlete experience is similar to that of an internship at no expense to the athlete. They attend school for free, while receiving the best accommodation in their respective schools and honing their skills with the assistance of coaches. College athletes also receive many material benefits, such as shoes and clothes. By following the athletic careers of these students, they will then be able to play their respective sports at a professional level, continue their education, or enter the workforce… midway through the paper… period. Np, January 20, 2012. Web. April 14, 2014. .Edelman, Marc. “21 Reasons Why Student-Athletes Are Employees and Should Be Allowed to Unionize.” Forbes. Forbes Magazine, January 30, 2014. Web. April 11, 2014. .Lariviere, David. “Should college athletic directors receive a cash bonus when teams and individuals win titles?” Forbes. Forbes Magazine, April 7, 2014. Web. April 13, 2014. “NCAA Athletes Should Get Paid.” News from the United States. USNews & World Report, nd Web. 14 April. 2014. .