Target Corporation with the famous bullseye logo is known as the second largest discount retailer in the United States (behind Wal-mart). The company was founded in 1902 by George Dayton, as Dayton Dry Goods with the first store opening in Roseville, Minnesota. In 2000, it renamed Target Corporation “to better reflect its core business” (Target Corporation, 2014). According to the main website, Target stated that its mission "is to make Target your favorite shopping destination across all channels by offering exceptional value, continuous innovation, and exceptional guest experiences by consistently meeting our Expect More. Pay Less ." The company has over 1700 Target and Super Target stores in 47 states and offers various products in its chain of stores, from household essentials like clothing, shoes, bedding, kitchen items, toys, pet supplies household goods to PCs, laptops, electronics, seasonal items and more. foodstuffs. (Target Corporation, 2014) SWOT Analysis: One of the most important aspects of Target's success is that the company has a clear vision of where to go and what to do. Even as it faced the difficult period of recession, the company developed great strategies, shifting gears to adapt to changing markets. One of its strengths is the strong brand image, which has been built significantly over many years. As a result, people still chose to turn to Target despite the economic downturn, which affected consumers' spending power. Furthermore, compared to Walmart which competes primarily on low prices, Target has built its market position by focusing on affordable yet fashionable products, in line with its brand promise “Expect more. You pay less." The bullseye logo has become one of the most recognizable symbols for many American... middle of paper... aviators. Also, coupon ads or coupon booklet (like the one from Costco) to be mailed to members monthly is something to consider. This is not only to advertise different Target products, but also to increase purchasing activities because everyone likes promotions. Continuing to expand your private label offerings is also a great way to reduce costs and make more profits. As mentioned above, Target is also expected to expand its operations globally and diversify its brand to become a more dynamic retailer. Additionally, growing and expanding the online marketplace to compete with the shopping experience of Amazon or Ebay could help Target reduce inventory storage costs and provide a more convenient way to shop. Works CitedTarget Corporation. (2014, 4). Retrieved 4 23, 2014, from https://corporate.target.com/about/mission-valuesTarget Case. Goal from “Expect more” to “Pay less"."