Sometimes people tend to neglect their needs due to their desires, an example is people who buy new electronic devices instead of paying bills, thus choosing something materialistic instead of satisfying one's basic wants and needs. Those in serious financial difficulty are the most vulnerable and risk falling into the feeling of having to prove they have money. People would happily spend their money during the holiday season by placing gifts under the tree, no matter how much they spend and how it might cause the family to have to pay money. Patrice Washington states in her book "Real Money Answers for Every Woman: How to Win the Money Game With or Without a Man", that "buying something you don't need is never better than saving money for your real needs" she claims this statement with the idea that "when you're on a weight-loss diet, is it really wise to wander around food courts looking for samples of freshly baked cinnamon rolls and greasy pizza?" which means your wants will never be bigger than your needs, so why go shopping and tempt yourself? Don't focus on the new shoes or car but invest that money to improve yourself and help you fill the financial hole you may find yourself falling into?