Advertising has come a long way since the first soft drink was invited. Today, Coca-Cola is the most recognizable soda known throughout the world. Since its inception, Coca-Cola has become popular among everyone due to its advertising. Free coupon samples and cheerful commercials were minor advertisements compared to the brilliance of making the soda stand out from the container in which it is transported. The marketing strategies of the Coca-Cola Company and how it has helped create its advertising over the years while taking a look at the different slogans that have made it successful. Firstly, today Coca-Cola Company has many brands for different target markets, but Coca-Cola's main focus is on the age group from teenagers to adults. The Coca-Cola Company states that it "does not market any products directly to children under 12. This means we will not purchase advertising directly targeted to audiences that are more than 35% children under 12" ("Mission"). began managing its own marketing strategy by gaining the loyalty of its American customers. The history of Coca-Cola began with Dr. John S. Pemberton in Atlanta in 1886. Dr. Pemberton added a flavored syrup mixed with carbonated water and brought it to Frank M. Robinson. It was then that both men decided to name the brand “Coca-Cola” and came up with the brand we all know today. Coca-Cola's mission statement clearly states that the company wants to "refresh the world...inspire moments of optimism and happiness...create value and make a difference" ("Mission"). achieve their mission is to focus "on the needs of our consumers, customers and franchise partners, go out into the market and listen, observe and learn, own a job...... middle of paper ......des . The most famous should be "Open Happiness", it invites all earthlings to take a second to welcome small moments of joy and happiness into their lives by uncorking one of those famous shaped bottles, and extends to all advertising of the brand, as well as being employed on everything from delivery trucks to freight.” (Paul). In conclusion, Coca-Cola has grown its business through successful advertising over the years and by learning from its mistakes. Continue to satisfy customers with the drink's performance and original taste. They have already worked hard to be the best known brand with operations in other countries, participating and hosting charities in the USA, it has shown us that it is here to stay for its customers and friends around the world, as they say , for "Open Happiness"..”