Business Analysis INDEX1.0) INTRODUCTION2.0) MARKET SHARE3.0) MARKET PENETRATION4.0) MARKET DEVELOPMENT5.0) PRODUCT DEVELOPMENT6.0) DIVERSIFICATION7.0) RECOMMENDATIONS8.0) CONCLUSION9. 0) APPENDIX 110.0) APPENDIX 211.0) REFERENCES 1.0) INTRODUCTION The purpose of this document is to analyze Coca-Cola as an organization and identify potential strategic growth opportunities (appendix 1). In order to identify strategies that can attract customers and contribute to the success of the company as a whole, it is necessary to consider a number of factors. This article will begin by discussing these critical factors, including the nature of the competitive arena (market share), market penetration, new market development, and product development and diversification (Trifiletti, 2002). To develop strategic growth opportunities, it is essential to analyze the company's current situation and critical factors for future success (Grundy,1995).2.0) MARKET SHARE=============== == =To select the right growth strategies for the organization, it is necessary to analyze the current market share of the organization. From the following information it can be ascertained that Coca-Cola is currently the CSD market leader in many countries around the world. Furthermore, market trends show little fluctuation in terms of CSD market share by competing firms. In 2000, Coca-Cola was the best-selling soft drink in supermarkets in the United States (Kotler, 2000). In the same year, Coca-Cola held...... half of the document......Trifiletti, R. (2002), 'StrategicMarketing: The Coca-Cola Company vs. Pepsi Co', European Journal OfMarketing, Volume 12, Number 4, pages 138-175Schlegelmilch, B.B. (1998), 'Marketing Ethics: An InternationalPerspective', Thomson Business Press, First editionShepherd, D.A. & Shanley, M. (1998), ' New Venture Strategy: Timing, Environmental Uncertainty, and performance', Sage Publications, 1steditionSmith, NC & Quelch, JA (1996), 'Ethics In Marketing', PrimisCustom Publishing, 1st EditionTrifiletti, R. (2002), 'Strategic Marketing: The Coca-Cola Company vs.Pepsi Co', European Journal Of Marketing, Volume 12, Number 4, pages 138-175------------------------- -------- -----------------------------------[1] BABY BOOMER: " A member of the post-war baby boom of the 1950s" (Kotler, 2000)