Amazon's latest addition to the tablet market, the Kindle Fire HDX, combines a high-quality product with an exceptional price. As noted by Reisinger, “the tablet has received rave reviews from anyone with an opinion of their own. From users to tech journalists to major review organizations, the ratings… have largely been glowing” (7). The ultralight Fire HDX, available in a 7-inch model, at $229, plus the 8.9-inch version, at $379, is less expensive than its competitor, the Apple iPad Air, and is packed with impressive features (Consumer Reports). You immediately notice the Fire's sharp display (2,560 x 1600 and 339 pixels per inch). By comparison, the Apple iPad Air's display has 264 pixels per inch. Additionally, Fire colors are very realistic and natural looking. Additionally, the viewing angle in both landscape and portrait orientations is extremely wide, allowing multiple people to view the display at the same time (Consumer Reports). Next, a new feature called "Mayday" provides the user with 24/7/365 support almost instantly on the device, with no additional fees....
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