When asked to describe BMW's culture, to do so you must first provide some definitions of the word culture that would provide the most accurate description. The first would be “The sum of attitudes, customs and beliefs that distinguishes one group of people from another. Culture is transmitted, through language, material objects, ritual institutions that may be linked to motivation, and art, from one generation to the next.” Motivated employees showing commitment to their tasks have proven to be a crucial factor that helps motivate employees to work in alignment with the company's goals and aspirations. Secondly we would use “Intellectual and artistic activity and the works produced by it”. Thirdly, “The behaviors and beliefs characteristic of a particular social, ethnic or age group” would be used. In BMW's German plant, employees have the perception that their culture is quite unique because the atmosphere is very happy and friendly which allows everyone to feel comfortable with their work. Employees take pride in having the opportunity to express their opinions as well as their likes and dislikes during department meetings. BMW has proven to be a major competitor in the automotive industry with over $60 billion in sales, which is still much lower than its American rivals. There are few companies that have been as consistent as BMW in integrating and producing its ever-evolving product line, with its luxury features and unmistakable quality. Much of BMW's sky-high success comes from an entrepreneurial culture that is rare in most companies, but is common in the ideology that Germans believe. Given that diversity is a priority for the BMW company, even more than three quarters...... half of paper...... can be and make those around them be the best they can can also be like this. Furthermore, when you have a product that is second to none and you can be part of a team that made it, you will have a sense of pride in what the founders of BMW have in themselves and what they are capable of. to build. Working in an environment where diversity is what shows people who they are and what they have done to make their product cutting edge in terms of technology and performance will be an identity they can walk around with their heads held high knowing they are the best . Works Cited Alvesson Mats & Berg Per Olof (1992). Corporate culture and organizational symbolism. Berlin: Walter de Gruyter and CoBang Henning (1999). Organizational culture. Lund Student literatureHofsted, Geert(1991). Cultures and Organizations Software of the mind. McGraw Hill International UK