By treating a person as multifaceted and emotional, companies come closer to gaining a deeper understanding and better helping their employees, rather than treating people in a black and white way . By not oversimplifying people's behavior as "cats who don't want to be herded" or simply declaring their absolute independence, you gain the flexibility to create the right motivating factors to improve worker performance. There will be many factors that will motivate the worker, rather than focusing on trying to solve the problem of non-cooperation. In this case study, the work situation of correctional officers in a correctional agency in a southern US state where Maslow's hierarchy of needs is applied, "... Since promotional opportunities or any real career ladder exist for most correctional officers, officers tend to compete furiously with each other for opportunities such as elevation to captain, deputy warden, and warden. This creates a survival-of-the-fittest work environment within an even larger world and competitive inmates' belligerence and belonging are easily crushed in this situation, and social identity theory, which also helps explain the lack of teamwork among correctional officers, becomes a figment of the officers' imagination." (Udechukwu II,2009) This quote