In this essay I will examine the film and distribution company Universal Studios, also known as Universal Pictures. I will analyze the logo, branding and marketing within the company. Overview of Universal Studios. With a long history in the film production industry, Universal Studios is the largest film studio in the world, with 9,000 employees. The company produced "ET: The Extra Terrestrial" and "Jurassic Park," two of the highest-grossing films of all time. The company regularly introduces new films to the consumer market, releasing on average between 15 and 18 per year. Carl Laemmle, a film exhibitor and producer, founded the American Film Studio in 1912. The studio began by creating low-budget films. film, until it was purchased by the Music Corporation of America, which turned it into the world's largest and most profitable film and television company. The company has multiple divisions, including Universal Television, Universal Studios Home Entertainment, Universal Studio Parks and Resorts, Focus Features, Working Title Films, Illumination Entertainment and Universal Animation Studios. One of its key divisions is Universal Studio's theme parks and resorts. highlighting studio-distributed film and television productions located in Hollywood, Orlando, Japan and Singapore. Visual understanding of the logo. Universal Studio had 11 developments of their logo between 1914 and 2013. The first five of which are very rare to find. One of the first recognizable elements in all 11 developments is that they have always maintained the use of a globe in the center of the logo. This represents the re...... media of the newspaper...... God's Facebook [ONLINE]. Available at: https://www.facebook.com/universalstudiosentertainment [accessed 27 Dec 13].Universal Entertainment, (2013), Universal Picture Twitter [ONLINE]. Available at: https://twitter.com/universalpics [accessed 27 Dec 13].Universal Studio's, (2013), Universal Studio's Tumblr [ONLINE]. Available at: http://universalentertainment.tumblr.com [Accessed 27 December 13].Universal Entertainment, (2013), Universal Entertainment Twitter [ONLINE]. Available at: https://twitter.com/UniversalEnt [accessed 27 Dec 13].Universal Studio's, (2013), Universal Studio's Pinterest [ONLINE]. Available at: http://www.pinterest.com/universal/ [Accessed 27 December]Universal Picture's, (2013), Universal Picture's Youtube [ONLINE]. Available at: http://www.youtube.com/user/UniversalPictures [Accessed 27 December 13].