If a company is in an industry with low entry costs such as real estate, it is more likely to go public. “We [determined] that companies from industries with low barriers to entry are more likely to go public in order to adopt more aggressive product marketing strategies that will discourage new entrants” (Jong 168). In these cases, larger companies often force newly founded businesses out of business or buy them. Those operating in less competitive and emerging markets are also more likely to go public. In this case, everyone is trying to take the company public before everyone else figures out how to duplicate their product or service. This is basically a first-come, first-served type of IPO. In the past, the fastest growing firm often ended up controlling the new economic sector. As this academic journal has revealed, there are specific types of situations that cause companies to continue to be successful after their initial public offering