These key aspects are shared with social media. Games such as Pokémon support personalization by allowing children to choose their own areas of interest (Ito, 2010). Kids can become a master land-type trainer or choose to take it a step further by using cheat codes. The variety of ways kids can express themselves gives Pokémon games a personal touch and leaves kids with a sense of accomplishment when they defeat their friends in battle after weeks spent raising their Pokémon team. It also encourages children to do something with their play; Gathering, strategy, and trading with friends are included. As this generation of Pokémon grows, they bring Pokémon experiences into their social life. Pokémon-specific effects are difficult to pinpoint, but the promotion of peer-to-peer interaction has given video games a much better reputation. Parents need to learn about the new ways their children learn and process information. Much of this occurs through video games and social networks in this technology-saturated world (Ito, 2010). A generation of Pokémon enthusiasts is now entering the workforce, and their unique upbringing in a Pokémon-obsessed culture is already making for some interesting