Human beings live in a world where they encounter numerous choices every day. How they decide and the results of their decisions define their lives. Their daily lives essentially revolve around the choices they make. Overall, a community benefits or suffers from the results of its choices. Freedom of choice is the granting of an individual or a community to make their own choices out of free will and without restrictions (Pereboom,2003). This essay will discuss the fact that although choosing freedom leads to variety in life, it does not necessarily guarantee satisfaction. He will also argue that while some choices are undoubtedly better than none, doing more is not always better than less. It will then consider the implications of the paradox of choice for individuals in markets and education, and for society in politics. Human history is marked by countless wars and revolutions. The cause of most revolutions was the choice of freedom. The opportunity to live a life without physical, mental or emotional restrictions has been and still is of supreme importance to man. This led to the most widely followed discipline of political governance: democracy. A democracy promotes equal rights for all its citizens and equal opportunity to represent and choose for themselves in matters affecting their lives (Liddell, Robert Scott). The advent of democracy brought the opportunity of choice and the freedom to choose according to one's needs and desires. This was considered a stepping stone to a modern, free world, and that's still true. Freedom of choice and globalization have contributed to the creation of modern supermarkets. A standard supermarket displays more than 30,000 items (Cross, 2000:55). Assu......middle sheet......library of Economy and Freedoms (Econlib), (1980) Capital and Interest. London: Macmillan and Co. Griffiths, Michael. B., et al (2010) Chinese consumers: the romantic revaluation. Ethnography.Henry George Liddell, Robert Scott, Demokratia, “A Greek-English Lexicon", in Perseus. Checked: 29 March 2011.Herbert Simon (1956) Psychological Review.Herbert Simon (1957) Models of man, social and rational. New York, USA: Wiley.Knowles (2006) The Oxford Dictionary of Phrase and Fable [online] available from: http://www.encyclopedia.com/doc/1O214-Buridansass.html [Accessed 24 March 2011]Pereboom, D. (2003) Living without free will. Shashi Tharoor (2009) http://www.straitstimes.com/vgn-ext-templating/v/index.jsp?vgnextoid=eece35b378aa0210VgnVCM100000430a0a0aRCRD&vgnextchannel=0162758920e390 10Vg nVCM1000000a35010aRCRD